Most e-commerce brands run ads hoping something works. They launch creative, watch the numbers, and if results are bad, they try something else. The problem? They never learn why anything works—or doesn't.
We built CreativeLaunch Experiments to change that: a systematic way to turn advertising spend into real market research. CreativeLaunch Experiments is available now for brands in our 90-Day Market Intelligence Intensive.
How is CreativeLaunch Experiments different from normal ad testing? traditional advertising, you're optimizing for conversions. In CreativeLaunch Experiments, you're optimizing for answers. Every experiment starts with a specific business question—"Which audience segment has the highest purchase intent?" or "What's the real emotional trigger that drives someone to buy?"—and we design ads specifically to answer it.
In CreativeLaunch Experiments, your ad spend generates intelligence that compounds over time, not just one-time sales. Once you know that "Battle-Weary Moms" convert at 73% versus "First-Time Parents" at 22%, that insight informs everything: your targeting, your copy, your product positioning, your entire go-to-market. If you've worked with performance agencies before, this will feel different—we're not trying to find a "winning ad." We're trying to understand your market.
When you've completed your first experiments, the insights stack. You can layer audience learnings with angle learnings to build a complete picture of who buys, why they buy, and when they're most likely to act. If you pair CreativeLaunch Experiments with our Insight Reports, you get strategic recommendations you can use across every channel—not just paid ads.
CreativeLaunch Experiments is designed to make market research as actionable as possible. You don't need a dedicated research team or six-figure budgets. You don't have to wait months for results or translate academic findings into marketing language. Each experiment runs in real-time, with clear dashboards showing spend, completion status, and current results as they come in.
How it works
In CreativeLaunch Experiments, you choose what questions matter most to your business. We design the experiment, create the creative variations, and run the test with real ad spend. You can see exactly what's being tested and track results as they develop.
We run two types of experiments:
Audience Experiments find out who actually wants to buy. We test different audience segments head-to-head to identify where purchase intent is highest.
Angle Experiments discover why people buy. We test different emotional triggers, timing, and motivations to understand what actually moves someone to action.
Each experiment card in the dashboard shows the question being tested, the variations, real-time results with percentages, total spend, and completion status. When an experiment finishes, you get a clear answer backed by data—not a guess.
Looking forward
This is the beginning. We're releasing CreativeLaunch Experiments as part of our 90-Day Market Intelligence Intensive because we believe every brand deserves to understand their customers—not just the ones with massive research budgets. As we run more experiments across more brands, we'll continue improving our methodology and expanding what's possible.
Brands in the 90-Day Intensive can access CreativeLaunch Experiments now. If you want to stop guessing and start learning, reach out to discuss whether it's a fit.