I like to build things and ask why
Feb 13, 2026
•
13 min read
You've done everything right. Built a product people want. Found an audience that converts. Created ads that work. Scaled spend profitably. Hit milestones that seemed impossible when you started. And then it stopped.
Feb 10, 2026
6 min read
People lie on surveys. Not on purpose. Not maliciously. They just don't know what they'll actually do when it's time to buy. Ask someone why they bought your product and they'll give you an answer. It'll sound reasonable. It might even be articulate. But it's probably not the real reason.
Feb 8, 2026
Every successful brand has a story about what got them here. The message that clicked. The angle that converted. The ad that finally worked after months of testing. You found it. You scaled it. You built a business on it.
Feb 7, 2026
9 min read
A case study on what 1,207 reviews reveal about why people actually buy $179 candles.
12 min read
A memo to our customers, partners, and community.
Feb 6, 2026
5 min read
Most brands test angles the same way. They brainstorm a bunch of ideas. Pick the ones that sound good. Launch them all. See what sticks. That's not testing. That's hoping with a budget.
Feb 5, 2026
You found your audience. You know why they buy. But you're still stuck in cycles. Big months followed by dead months. Scaling followed by pullback. Momentum followed by starting over.
Feb 4, 2026
8 min read
Most brands think their biggest expense is ad spend. Or payroll. Or inventory. Or the agency retainer they're not sure is working. It's none of those.
3 min read
Everyone wants to know their customer. They hire agencies. Run surveys. Pay for research. Sit in meetings debating who the target audience is. Meanwhile, the answers are sitting in a tab they never open.
Feb 2, 2026
Why the best brands market from the inside out.
Feb 1, 2026
"It's just slow right now." I've heard this from almost every brand I've worked with. Usually in January. Sometimes in late summer. As if slow season is something that happens to you. Something outside your control.
Jan 30, 2026
4 min read
Everyone can make ads now. AI can write your scripts. AI can generate your images. AI can edit your videos. AI can pump out 50 variations before lunch. The bottleneck used to be production. It's not anymore.
Jan 27, 2026
CreativeLaunch Experiments is available now for brands in our 90-Day Market Intelligence Intensive.
Jan 21, 2026
10 min read
Socrates had one piece of advice: know thyself. Twenty-five hundred years later, it's still the hardest thing to do. For people and for businesses.
Jan 17, 2026
Hint: They're Shopping for Something
Jan 15, 2026
A complete framework for turning ad spend into customer intelligence
Nov 30, 2025
Most brands I talk to have the same problem. They're short on answers.
Announcements
Nov 29, 2025
2 min read
View an overview of your order performance. Easily identify outliers. And see which ads should be kept running (and which should be killed).
Nov 22, 2025
CreativeLaunch is the easiest & fastest way to do market research for your brand
Nov 14, 2025
In collaboration with Mediabuyer.com we put together a masterclass with 24 insights on how to best prepare for Black Friday in 2025 with the help of 3 of the best mediabuyers in the industry.
Sep 22, 2025
Foreplay users can order ads directly from any of their saved boards using their new API without hiring, managing, or briefing anyone...
Jul 16, 2025
We're excited to officially partner with MediaBuyer.com (the #1 platform in the world for media buyers).
Jun 23, 2025
Design personalized audience targeting directly inside the ad itself (without needing to research, write briefs, or edit videos yourself).
